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The Winnow Way

 

With our process of distinguishing and analyzing, we “winnow” through brand research, positioning and messaging, to discover the best you have to offer and make sure it gets noticed. Winnow Creative understands that the strength of a professional service organization’s brand is attributable to its people. These businesses can only fully exploit that strength when they have a clear and relevant system for aligning their messages and connecting with their key audience. Our team can help you shape and strengthen your brand to give you a distinctive presence and set your business apart.

Partner

Beth Greene

As owner and manager of Winnow Creative, Beth has led the creation of branding initiatives including positioning, naming, logo design and identity systems, web design, annual reports, printed media, environmental signage and promotion projects for a range of clients.

Her creative vision and strategic planning strengths help Winnow to develop design solutions that enhance communication and business.

Beth’s approach has led to many awards from Graphic Design USA and publication in design books such as Letterhead + Logo Design, MASTERLibrary of Initial & Crests, LogoLounge and others. She has a BA in Graphic Design from North Carolina State University’s College of Design with additional studies at the School of Visual Arts in New York City.

She has a fondness for multiple sizes of Post-It notes, a great affection for malted milk balls, and loves to travel the world with her husband Bob.