SI approached the Winnow team about creating a more consistent visual brand, as well as to more clearly promote their offerings to help cross-sell to residential and commercial clients. Winnow conducted internal and external surveys to assess brand positioning and to get direct feedback on customers’ needs. Using informa­tion from this feedback, our team designed a new company logo and messaging. We restructured their website structure and designed a new website that gave customers a clear navigation path and was easy for the SI team to update on a daily basis.