Battle Winslow is one of the oldest law firms in the state of North Carolina. With a great reputation and rich history in Rocky Mount, and the need to increase awareness throughout Eastern North Carolina, they engaged Winnow to conduct a brand study that revealed their dedication to personal attention to their clients. From this study, the logo – representative of their strong relationship with clients – was developed, the tagline “you have our undivided attention” was created, and the website was redesigned, utilizing content positioned to increase awareness and incorporating custom photography.